In the modern retail environment, digital strategies are becoming increasingly important for on-site advertising. Digital point-of-sale displays merge traditional merchandising and business fixtures with multimedia display screens, creating a powerful tool for boosting customer engagement across various commercial enterprises and environments.

Digital Video Merchandise Stands

Whether you operate a retail store, museum, medical office, or charity event, these digitally-enhanced accessories are ideal for showcasing product or sales information, video brochures, how-tos, and much more. They allow you to broadcast eye-catching video storytelling in your office, store, or trade show booth, enticing customers to make a purchase or donate to your cause.

These high visibility store fixtures with integrated video display screens are designed to attract attention by incorporating full HD non-touch flat panels. They present focused multimedia marketing presentations to engage and inform target audiences in any environment.

Types of Marketing Fixtures with Video Screens

There are several types of marketing fixtures with video screens that you can employ for your business:

  1. Merchandising Racks: These digital point-of-sale displays effectively place last-minute purchase opportunities in front of customers during check-out. Floorstanding or countertop models use video promotions to educate about new merchandise, sales, and product details. They promote clearout items or impulse-buys near customer lines, allowing customers to browse while they wait and watch entertaining content.
  2. Donation and Ballot Boxes: These give customers a voice and allow them to contribute to any cause. Use a multimedia screen to inform your guest about a charity or fundraiser of your choice, giving them even more of a reason to contribute.
  3. Digital Crowd Control Stanchions: These guide and inform with electronic display messaging integrated onto the top of posts. They advertise multimedia promotions or wayfinding instructions to guests as they wait in queues, or create barrier systems with dynamic videos that can be updated as regulations, guidelines, or guest processes change.

These flat screen integrated displays support video, images, and audio all from plug-in formats such as USB or SD card. They maximize brand exposure with these high-visibility marketing tools and create a memorable experience for your guest with ever-expanding exclusive product lines.

Conclusion

Digital signage is everywhere and is being added as a feature to products in every industry. Your point-of-sale displays should be no different! Step into the new age of marketing with retail merchandise or charity video systems that drive more customer engagement and reduce pressure on your sales associate staff.