In today’s visually-saturated luxury retail environments, engaging customers and standing out from the competition has become an increasingly daunting challenge. Traditional digital signage often blends into the background, failing to capture the attention of discerning shoppers. Enter HeyKD’s Digital Glass – an innovative solution that is revolutionizing the way luxury brands captivate their audience.

This cutting-edge technology has already proven its worth in prominent luxury retail installations such as Harrods in London and Level Shoes in Dubai. By seamlessly integrating stunning visuals into the store environment, Digital Glass creates an immersive experience that stops shoppers in their tracks and leaves a lasting impression.

What is HeyKD’s Digital Glass?

At the heart of HeyKD’s Digital Glass is Ultra Short Throw (UST) rear projection technology. Unlike traditional screens with fixed dimensions, Digital Glass can be customized into virtually any shape or size, breaking free from the constraints of standard aspect ratios. This flexibility allows retailers to create displays that perfectly complement their store design and architecture.

The technology enables seamless viewing without bezels, with screen sizes ranging up to an impressive 3m x 8m. The superior image quality boasts 4K resolution, a wide 160° viewing angle, and a 0.65 peak gain, ensuring crisp, vibrant visuals that captivate audiences from every vantage point.

Benefits for Luxury Retail

Unique and Eye-Catching Displays

One of the standout features of Digital Glass is its ability to create truly unique and eye-catching displays. A prime example is the square 1.6m x 1.6m screen installed in the beauty department at Harrods. This striking installation stands out as a moving art piece, perfectly blending with the store’s luxurious design while commanding attention from shoppers.

By breaking the mold of traditional rectangular screens, Digital Glass overcomes the problem of “inattentional blindness” – the tendency for people to overlook familiar, predictable stimuli. The unusual shapes and seamless integration made possible by this technology ensure that displays catch the eye and make a lasting impact.

Versatile Functionality

Beyond its visual appeal, Digital Glass offers a range of versatile functions that enhance the retail experience. Optical coatings can be applied to create special effects like edge blending and 3D, adding an extra layer of visual intrigue. The technology can also accommodate multiple projectors for unconventional layouts, enabling retailers to create immersive, wrap-around displays that transport shoppers into the world of the brand.

Digital Glass also opens up exciting possibilities for interactive experiences. From engaging games to personalized advertising triggered by motion sensors, this technology allows luxury brands to create memorable, interactive moments that forge deeper connections with customers.

Energy Efficiency and Space Savings

In addition to its creative potential, Digital Glass offers practical benefits in terms of energy efficiency and space utilization. The UST rear projection technology uses significantly less energy compared to equivalent LCD or LED video walls, helping retailers reduce their carbon footprint and operating costs.

The slim profile of Digital Glass also utilizes space efficiently, a crucial consideration in premium retail locations where every square foot counts. By eliminating the need for bulky displays that protrude into valuable sales floor space, retailers can maximize their merchandising potential without compromising on visual impact.

Durability in High-Traffic Environments

Luxury retail environments are often high-traffic spaces, which means any technology installed must be able to withstand the rigors of daily use. HeyKD’s Digital Glass is engineered with durability in mind, featuring toughened glass ranging from 6-12mm thick that can handle the wear and tear of busy retail settings.

For retailers seeking a lighter-weight option, acrylic alternatives are also available. These materials provide the same visual clarity and impact as glass, but with added flexibility and ease of installation.

Real-World Applications

Harrods Beauty Department, London

The iconic Harrods department store in London is renowned for its luxurious shopping experience, and the beauty department is no exception. HeyKD’s Digital Glass has taken center stage here, with a striking 1.6m x 1.6m square display housed in a bespoke luxury frame.

Powered by a single Barco F70-4K8 laser projector, this installation showcases the exceptional image quality and reliability of Digital Glass technology. The display serves as a focal point within the beauty department, captivating shoppers with its vibrant visuals and unconventional shape.

Level Shoes, Dubai Mall

Level Shoes, located in the prestigious Dubai Mall, is another prime example of Digital Glass in action. This luxury footwear retailer boasts the largest rigid rear projection screen in the Middle East, measuring an impressive 3m x 8m.

This installation demonstrates the scalability of Digital Glass technology, and its ability to create truly awe-inspiring displays that elevate the retail experience. The seamless, high-resolution visuals provide an immersive backdrop for showcasing Level Shoes’ exquisite collections, transporting shoppers into a world of luxury and style.

The Future of Luxury Retail Signage

As more luxury retailers recognize the power of Digital Glass to engage and inspire customers, adoption of this cutting-edge technology is on the rise. Forward-thinking brands are embracing the creative possibilities offered by customizable shapes, sizes, and interactive features, setting a new standard for in-store digital experiences.

Looking ahead, the potential for interactive, data-driven displays is particularly exciting. By integrating Digital Glass with customer data and AI technology, retailers could create personalized shopping experiences that cater to individual preferences and buying habits. Imagine a display that recognizes a VIP customer and showcases products tailored to their tastes, or an interactive mirror that allows shoppers to virtually try on accessories and share their looks on social media.

As UST projection and seamless screen technology continue to evolve, we can expect even more impressive applications of Digital Glass in the luxury retail space. From 8K resolution displays to screens that blend perfectly with organic shapes and curves, the possibilities are endless. The future of luxury retail signage is bright, and HeyKD’s Digital Glass is leading the charge.


HeyKD’s Digital Glass sets a new standard for captivating, efficient digital signage in luxury retail environments. By combining customizable sizes, superior image quality, durability, and interactivity, this technology empowers retailers to create memorable, engaging customer experiences that stand out in a crowded market.

As luxury brands seek new ways to surprise and delight their customers, Digital Glass offers a powerful tool for elevating in-store displays into true works of art. From the striking installation at Harrods to the record-breaking screen at Level Shoes, real-world applications demonstrate the impact this technology can have on the retail experience.

As adoption of Digital Glass continues to grow and the technology evolves, we can look forward to a future where luxury retail signage is more engaging, immersive, and personalized than ever before. With HeyKD at the forefront of this revolution, the possibilities are truly endless.

For more information on HeyKD’s Digital Glass and how it can transform your luxury retail space, visit

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