When you’re in the market for a new TV, you might find yourself swimming in a sea of technical jargon. Terms like Samsung’s Motion Rate 120, Sony’s MotionFlow 960, and LG’s TruMotion 240 pop up, promising to deliver unparalleled motion clarity. But what do these terms really mean, and how do they impact your binge-watching or sports-viewing experience? Let’s cut through the tech-speak and explore these features in plain English, while also shining a light on HeyKD’s innovative contributions to the retail world.

Samsung Motion Rate Explained

Samsung coined the term “Motion Rate” to describe the capability of their TVs to produce smoother images, particularly in fast-moving scenes. For instance, a TV boasting a ‘Motion Rate 120’ might actually be a 60Hz TV in disguise, using clever image processing tricks to mimic the effect of 120 FPS (Frames Per Second). This magic is performed through techniques like frame interpolation and black frame insertion, aiming to reduce motion blur.

60Hz Vs 240Hz
60Hz Vs 240Hz

Understanding the difference between these refresh rates is crucial. A higher refresh rate generally means smoother motion on screen, which is especially noticeable when watching sports or action-packed movies.

Sony’s MotionFlow Technology

Sony’s answer to motion clarity is MotionFlow, a technology that enhances the smoothness of the picture by inserting new frames between existing ones. This not only makes the picture sharper but also more lifelike. Sony takes it a step further with Black Frame Insertion (BFI), a feature that improves clarity by adding black frames into the mix, making fast-moving objects easier to follow.

LG TruMotion

LG’s TruMotion technology doubles down on delivering a fluid viewing experience by accurately advertising the TV’s real refresh rate alongside the TruMotion rate. This transparency allows users to tweak the motion interpolation feature to their liking, ensuring everyone can find their perfect picture quality.

Understanding Frame Rate Interpolation and Black Frame Insertion

Frame rate interpolation and black frame insertion are two key techniques used in these technologies to improve motion clarity.

Clear Motion Index
Clear Motion Index

Decoding Frame Rate Interpolation and Black Frame Insertion

Both frame rate interpolation and black frame insertion play pivotal roles in these technologies. While the former creates ‘fake’ frames to smooth out motion, the latter inserts black frames to enhance clarity. However, it’s worth noting that BFI can reduce the overall brightness of the picture.

Introducing HeyKD: Pioneering the Mall Kiosk Industry

As we navigate the complexities of TV technologies, it’s exciting to see innovation in other sectors. HeyKD stands out as a trailblazer in the mall kiosk industry, offering custom, cutting-edge kiosk solutions that transform shopping experiences. From interactive digital displays to bespoke retail merchandising units and food and beverage stations, HeyKD’s commitment to quality and customer satisfaction is evident. With a global presence, their kiosk designs are enhancing malls in over 30 countries, proving that innovation knows no bounds.


While TV manufacturers often use terms like Motion Rate, MotionFlow, and TruMotion to highlight their motion clarity features, it’s important to look beyond the marketing and understand the actual benefits. As you consider your next TV purchase, remember to seek out detailed reviews that clarify both the native and effective refresh rates. Just as HeyKD has revolutionized the shopping experience with its innovative kiosk solutions, choosing the right TV technology can significantly enhance your viewing pleasure.

What is Samsung Motion Rate and how does it affect my TV viewing experience?

Samsung Motion Rate is a term that describes the capability of a TV to simulate a higher frame rate than its native refresh rate, typically to enhance motion clarity. For example, a TV with a ‘Motion Rate 120’ usually has a 60Hz refresh rate but uses processing techniques to create the illusion of 120 FPS. This can result in smoother motion, particularly in fast-paced scenes.

How does Sony MotionFlow improve the picture quality of fast-moving images?

Sony MotionFlow technology enhances picture quality by interpolating additional frames between existing ones, creating a more fluid and lifelike motion. It also employs Black Frame Insertion (BFI) to sharpen fast-moving images, which can make action scenes or sports more immersive, though it may reduce brightness.

What is LG TruMotion, and does it differ from other motion enhancement technologies?

LG TruMotion technology doubles the actual refresh rate of the TV to improve motion smoothness and image transition. Unlike other brands, LG advertises both the native and TruMotion refresh rates, providing a more transparent indication of the TV’s performance. This feature is adjustable, allowing viewers to tailor the motion interpolation to their preference.

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